At Argus Farm Stop, the shelves are full of locally raised vegetables and fruit, herbs, beef, chicken, fish, and more. Beets from one local farm snuggle up against sunchokes from another, across eggs from yet another. Above many of the market’s displays hang smiling pictures of farmers alongside their produce.
And when these same farmers make a delivery to Argus Farm Stop, in Ann Arbor, Michigan, the staff treat them like minor celebrities: free coffee, shout-outs from the owners, the works. “They are like rock stars,” says Bill Brinkerhoff, Argus’ co-owner, a tall, friendly businessman with a passion for local food. “It’s like, ‘Farmer John is in the house!’”
Argus represents an emerging business model, the farm stop, which connects consumers and farmers in a local food web. A farm stop sells food on consignment from nearby small and medium farms, landing it somewhere between a grocery store, a farmers’ market, and a food hub. Here, farmers deliver freshly harvested produce to a brick-and-mortar retail shop with a full staff. The farmers set their own prices and keep the bulk of the revenue.
Bill Brinkerhoff, Argus Farm Stop co-owner. (Photo credit: Paige Hodder)
Farm stops operate quite differently from typical mainstream grocery stores like Kroger or Albertson’s, which rely on industrialized food systems and complex supply chains. They are also distinct from a farmers’ market, which requires farmers to either be there for sales or hire someone to sell for them. With farm stops, retail consumers have better access to local food, and farmers can spend more time farming.
It’s a small but expanding niche. At least six farm stops operate in the Midwest, and many of them opened over the past decade, including Bloomington Farm Stop Collective, in Indiana, and the Lakeshore Depot, in Marquette, Michigan.
At Argus, the hope is to make life easier for farmers. Too many small farmers quit, Brinkerhoff says, because “there is not enough money and it’s too hard. We are trying to change that narrative: to make it sustainable, economically, to be a small farmer.”
A Niche for Smaller Farms
Smaller farms in the U.S. are buckling under the weight of financial, legal, and logistical challenges. A farm could try to supply a grocery store, but the major chains don’t pay enough to cover the higher costs of independently grown produce. Even if a store did pay adequately, a small farm might struggle to meet licensing and regulation requirements designed with industrial farming in mind.
“We have to trust that they are going to supply us, and they have to trust that we are going to take good care of their products.”
As a result, smaller farms are disappearing. From 2012 to 2022, the number of farms in the U.S. decreased by almost 10 percent, according to the USDA’s 2022 Census of Agriculture, while the average farm size increased 6.7 percent, from 434 acres to 463 acres. That has created a food system that may be more efficient, but is also less resilient. During the Covid-19 pandemic, the complex supply chains of large-scale systems proved vulnerable to shock, while smaller-scale operations were able to adapt and pivot. Such adaptability will prove essential as climate change continues.
In the meantime, the current industrial system is hard on smaller farm operators, who are forced “to be price takers instead of price makers,” says Kim Bayer, the owner of Slow Farm, which sells organic produce at Argus.
Farm stops can change the equation. Slow Farm, based on the north side of Ann Arbor, typically makes two deliveries a week to Argus from May to October: a small run on Wednesday, directly to the market, and a larger one on Sunday, for Argus’ community-supported agriculture program (CSA), with customers picking up their weekly boxes at the store. And, like all of Argus’ farm suppliers, Slow Farm earns 70 percent of the retail price for their food, at prices Bayer herself sets. That’s a significant difference compared to the average of 15 percent of retail going to growers who sell to supermarkets.
Kim Bayer, owner of Slow Farm, with farm managers Zach Goodman and Magda Nawrocka-Weekes. (Photo credit: Paige Hodder)
The model relies on a “mutual trust relationship” between the food stop and the farmers, Brinkerhoff says. “We have to trust that they are going to supply us, and they have to trust that we are going to take good care of their products.”
Better Food, Better Access
For customers, meanwhile, farm stops supply ultra-fresh goods that are otherwise hard to come by.
In Michigan, corn and soy farming dominate the agricultural economy, and smaller vegetable farms are less common, says Jazmin Bolan-Williamson, the farm business coordinator at the Michigan State University Center for Regional Food Systems. So large grocery chains in the region often fill their shelves with heavily processed foods that are transported from thousands of miles away.
Farms supplying Argus, by contrast, produce a wide range of crops, including heirloom varieties. All of it travels only a few miles to arrive on the shelf. The food is not only fresher, but its carbon footprint is lighter, another boon.